This is in response to Sarah's excellent Rants From the Geek Lab: Improving Your Blog. The questions hungry bloggers want to know: How do I make money from my blog, should I put ads on it, how much traffic to I need to make money? The short answer is: you are asking the wrong questions. First, pageviews aren't the … [Read more...]
Branding: It’s Not What You Think It Is
This post is in response to Mark Silver's post Can Branding Ever Be Heart-Centered? Mark wants to rename branding "worldview". I don't - I like the word "branding". It means something specific - but maybe not what you think it means. Your associations with this word might be from seeing graphical logos or "brand … [Read more...]